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In today's competitive market, the importance of customer experience is self-evident. Customized gift boxes, as a unique marketing and packaging means, are becoming an important tool for brands to enhance customer experience and enhance brand loyalty.

With the booming e-commerce today, packaging strategy has become an important means for merchants to attract consumers, enhance brand image and enhance user loyalty. Among them, customized gift boxes have occupied an increasingly important position in e-commerce packaging strategies due to their uniqueness, practicality and personalization. The following will discuss in detail the dominant position of customized gift boxes in e-commerce packaging strategies and the reasons behind them.